Ashok Bhowmick Exhibition Campaign Hero

Articulating artistic legacy
through integrated design

For the landmark solo showcase of master artist Ashok Bhowmick at the historic Dhoomimal Art Gallery, we served as the lead designers and strategic architects behind the entire multi-channel promotion. Tasked with honoring the profound depth of Bhowmick's unique cross-hatching vocabulary, we built a cohesive visual language that seamlessly bridged the physical gallery presence with a contemporary digital ecosystem, ensuring high cultural engagement across Delhi and beyond.

The Strategy Brief

Bridging heritage space with modern engagement

Dhoomimal Art Gallery—as India's oldest contemporary art space—required a campaign blueprint that was both respectful of institutional legacy and forward-looking. The objective was to design a unified campaign that captured the meticulous gravity of Ashok Bhowmick’s artwork, translating its raw emotional resonance into scale-flexible assets that felt immersive whether encountered at a massive urban scale or on a handheld screen.

Campaign & Design Rollout

A continuous design thread from city streets to editorial print

We engineered the entire strategy and designed the execution across digital layouts and heavy print productions. By controlling both sectors under a single unified aesthetic framework, the curatorial narrative stayed perfectly intact from the initial public hoarding down to the formal documentation turning in a collector's hands.

Exhibition identity design

Outdoor City Hoarding Design Identity

Print & Core Identity

Ashok Bhowmick Exhibition Poster Design Exhibition Poster

Social Media Posts (1:1 Feed Showcase)

Social Media Stories (9:16 Immersive Narrative)

Gallery Editorial Documentation

Exhibition Catalogue Book Design Book Design

Impact & Curation

Creating context for the viewer

Every piece of public or collector collateral was structurally mapped out to alleviate the distance between the viewer and complex contemporary fine art. Through clean typography systems, generous negative space, and strategic asset pairing, the resulting campaign generated extensive footfall for the gallery while leaving Dhoomimal with a stunning, high-fidelity archival visual blueprint for their ongoing exhibition legacy.