Liminal Line

Ashok Bhowmick Exhibition Client Dhoomimal Art Gallery Role Campaign StrategyVisual Direction Location New Delhi, India Year 2026 Articulating artistic legacythrough integrated design For the landmark solo showcase of master artist Ashok Bhowmick at the historic Dhoomimal Art Gallery, we served as the lead designers and strategic architects behind the entire multi-channel promotion. Tasked with honoring the profound depth of Bhowmick’s unique cross-hatching vocabulary, we built a cohesive visual language that seamlessly bridged the physical gallery presence with a contemporary digital ecosystem, ensuring high cultural engagement across Delhi and beyond. The Strategy Brief Bridging heritage space with modern engagement Dhoomimal Art Gallery—as India’s oldest contemporary art space—required a campaign blueprint that was both respectful of institutional legacy and forward-looking. The objective was to design a unified campaign that captured the meticulous gravity of Ashok Bhowmick’s artwork, translating its raw emotional resonance into scale-flexible assets that felt immersive whether encountered at a massive urban scale or on a handheld screen. Campaign & Design Rollout A continuous design thread from city streets to editorial print We engineered the entire strategy and designed the execution across digital layouts and heavy print productions. By controlling both sectors under a single unified aesthetic framework, the curatorial narrative stayed perfectly intact from the initial public hoarding down to the formal documentation turning in a collector’s hands. Exhibition identity design Identity Print & Core Identity Exhibition Poster Social Media Posts (1:1 Feed Showcase) Post 01 Post 02 Post 03 Social Media Stories (9:16 Immersive Narrative) Story 01 Story 02 Story 03 Gallery Editorial Documentation Book Design Impact & Curation Creating context for the viewer Every piece of public or collector collateral was structurally mapped out to alleviate the distance between the viewer and complex contemporary fine art. Through clean typography systems, generous negative space, and strategic asset pairing, the resulting campaign generated extensive footfall for the gallery while leaving Dhoomimal with a stunning, high-fidelity archival visual blueprint for their ongoing exhibition legacy.